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Incontinence in Germany

Germany incontinence market: EUR 236 million industry in 2012

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2014-02-04 01:07:01 - Incontinence in Germany - a new market research report on

SCA Hygiene Products continues to be the leader in the Germany incontinence market in 2012, with a value share of 71%. Key to its continuing success is mainly its Tena brand, which benefits from a very good market presence and an outstandingly positive reputation amongst consumers of all kinds (private, professional etc.).

Compared with the review period CAGR, the performance in 2012, with growth of 7%, is still below average in current value terms, since half of the years of the review period saw double-digit growth, with 14% growth in 2007 and 2008, for example. Growth rates eventually had to decrease to a more moderate level at some point, so this significant change compared to 2008, for example, is quite comprehensible.




the forecast period to 2017, retail value sales of incontinence in Germany are expected to face positive growth by 3% in constant value terms, to an expected value sales amount of €279 million in 2017; €43 million higher than in 2012. Demographic development in Germany along with a better educated public, accepting the topic of incontinence with all its consequences and the thereof resulting continuous increase in demand, are expected to influence the development of this category positively.

Key Headlines

- Incontinence grows by 7% in current value terms in Germany in 2012, to reach €236 million
- Higher acceptance of products and demographic developments continuously benefit sales
- Average unit prices remain stable in Germany in 2012
- SCA Hygiene Products still leading incontinence, leaving the competition far behind
- Incontinence is expected to see further growth in terms of constant value sales, with a CAGR of 3% in Germany over the forecast period to 2017

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Mike King
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