Today: December 1, 2015, 3:15 am

Germany Information Technology Market: New market analysis released
Germany Information Technology Report Q1 2014 - a new market research report on 2014-04-02 21:09:02
Despite the decline in sales of desktops and notebooks, as users substitute purchases to lower cost tablets, we still expect solid growth of 4% in German IT spending in 2013 to EUR47.6bn. We expect hardware spending growth will underperform as substitution for cheaper devices occurs. However, there is potential for stronger performance in the latter part of our five-year forecast period to 2017, if ultra-thin notebooks and hybrids/convertibles gain traction with consumers. Software and services have a more positive outlook with cloud computing, machine-to-machine communications and big data analytics being key drivers over the medium term. Cloud computing is a particularly interesting market segment, with opportunities for local providers or global firms with a local presence, to capitalise on the negative impact of the Patriot Act and PRISM on perceptions of US providers.

Headline Expenditure Projections:

Computer Hardware Sales: EUR12.3bn in 2012 to EUR12.5bn in 2013, and CAGR of 1.8% 2013-2017.

Decline in desktop and notebook/netbook sales will be offset by growth in tablet and hybrid sales over the medium term.

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Mike King
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