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Large Cooking Appliances in Germany

Germany large cooking appliances market: EUR 2.6 billion industry by 2017

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2014-02-20 13:10:01 - Large Cooking Appliances in Germany - a new market research report on

The two leading players in the Germany large cooking appliances market in 2012 were both domestic manufacturers. The leading position was held by BSH Bosch & Siemens Hausgeräte GmbH, with second place taken by AEG-Electrolux Deutschland GmbH. Combined, these two companies held a combined retail volume share of 53% in 2012. The presence of multinational companies from outside Germany is limited in large cooking appliances, with foreign companies combined accounting for 31% of total large cooking appliances retail volume sales in 2012.

Growth in large cooking appliances was substantial during 2002 and 2003 due to these years coinciding with the end of the replacement cycle. During 2012, industry experts reported the beginning of a new replacement cycle for large cooking appliances



as many consumers took the opportunity to replace their large cooking appliances with higher quality products. As a result, volume sales of large cooking appliances increased to 5.1 million in Germany during 2012.

Large cooking appliances is expected to increase in constant value at a CAGR of 1% over the forecast period, while volume sales are set to increase at a CAGR of 2%. Despite the saturation of the majority of large cooking appliances categories in Germany, value growth in the category is set to remain stable, with volume and constant value growth expected to be faster during the forecast period than during the review period. Thanks to the positive conditions in Germany‟s labour market and the anticipated rise in disposable incomes for many German consumers, demand is set to be strong for large cooking appliances in Germany throughout the forecast period. Built-in large cooking appliances is set to lead growth in large cooking appliances during the forecast period, with the proportion of large cooing appliances accounted for by built-in large cooking appliances set to remain on 80% until 2017.

Key Headlines

- Large cooking appliances increases in value by 3% and in volume by 1% in 2012
- Much of the positive growth in large cooking appliances in 2012 is due to replacement purchases
- Freestanding cooker hoods records the highest volume growth in large cooking appliances in 2012, rising by 2% to 801,000 units
- The average unit price of large cooking appliances increases by 2% in 2012, rising to €471 from €463 in 2011
- BSH Bosch & Siemens Hausgeräte GmbH maintains its lead in large cooking appliances in 2012 with a 43% volume share
- Large cooking appliances is expected to increase in volume at a CAGR of 2% and in constant value at a CAGR of 1% over the forecast period, rising to 5.5 million units and €2.6 billion respectively by 2017

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Mike King
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