Today: September 3, 2015, 9:15 pm
  

Germany men's grooming market: EUR 1.7 billion industry forecast by 2017

companiesandmarkets.com
companiesandmarkets.com
Men's Grooming in Germany - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-01 04:29:01
Procter & Gamble clearly led the Germany men´s grooming market in 2012 with a 21% value share. The company´s leading position can be attributed to Procter & Gamble´s leading position in men´s shaving, in which it accounted for a 48% value share thanks to its highly successful and popular brand Gillette. Procter & Gamble lost marginal share in men´s shaving over the review period, due to stronger demand for private label products.

During the review period appearance became increasingly important for men. Thus, the proportion of men opting for men´s grooming products strongly increased. Again in 2012, the increased importance of men´s grooming products was clearly visible. A cultivated, healthy and styled appearance strongly gained importance, connected with success and attractiveness.

During the forecast period men´s grooming is predicted to increase by a CAGR of 1% in constant value terms, reaching €1.7 billion in 2017. Compared with the review period CAGR of 4%, the forecast CAGR is three percentage points slower. The overall value slowdown in men´s grooming can be ascribed to the trend towards private label, the strong competition, and a decline in average unit prices. The slower growth rate is also an indication of saturation in men´s grooming.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com
Related Articles

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.