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Sauces, Dressings and Condiments Packaging in Germany

Germany sauces, dressings market focused on conveninence and indulgence in 2012

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2014-02-07 14:23:02 - Sauces, Dressings and Condiments Packaging in Germany - a new market research report on

Within sauces, dressings and condiments the general trend is towards convenience and indulgence. In general, products that are used instantly to enhance other food products, such as dips, pasta, wet cooking and table sauces, enjoy high growth whereas products that are generally used in slow cooking or needed to be cooked before using, face low growth. However, products that fall into the first group but face saturation due to maturity also registered low or negative growth in 2012, such as mayonnaise and ketchup.

The majority of the leading players, including multinationals, as well as the leading European and domestic companies have stepped up their marketing activities and are investing heavily in product development. The new products target one or more of



the main trends that currently characterise German society, that of convenience, indulgence and health and wellness, which contribute to their success.

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