2014-04-01 04:09:01 - Sets/Kits in Germany - a new market research report on companiesandmarkets.com
Leading international beauty and personal care companies such as Coty Deutschland dominated sets/kits in Germany during 2012. Coty Deutschland benefited from a large product range, with the ability to cater for the demands of a very broad target market. In addition, the strong demand for fragrances increased the value share of Coty Deutschland, to reach a value share of 27% in 2012. For example, the Jil Sander range from Coty Deutschland remained popular amongst consumers in 2012, with a 7% value share within premium sets/kits.
Sets/kits continued to see strong growth in Germany in 2012. The category benefited from the substantial growth of fragrances in 2011/2012, as many cash-strapped consumers in Germany migrated from single products to the better-value and more
convenient option of sets/kits. In times of economic uncertainty, German consumers sought value-added products such as sets/kits. These are perceived as a value purchase for any occasion, as they offer consumers both improved value and attractive product offerings. In addition, the category benefited from seasonal purchases. Sets/kits are perceived as popular presents, as many consumers purchase such products as Christmas, Easter, birthday or even Father´s Day/Mother´s Day gifts. As a result, sets/kits increased by 9% in current value terms in 2012, and by 7% in volume terms.
Over the forecast period sets/kits is projected to see a CAGR of 2% in constant value terms. The natural and organic product trend within the beauty and personal care market will in all likelihood also influence sets/kits, as it will be one of the most important product features amongst consumers over the forecast period. The increased share of internet retailing will also boost the development of more specialised sets/kits.
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