Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Skin Care in Germany

Germany skin care market: -1% CAGR forecast between 2012-2017


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-04-01 04:13:03 - Skin Care in Germany - a new market research report on companiesandmarkets.com

Beiersdorf held the lead in overall skin care in Germany in 2012, with a value share of 18%. After finishing its colour cosmetics business in 2011, the company was getting back on course in 2012, able to fully concentrate on its skin care business. The company owes its success to its brand Nivea, which has a very long tradition in the German market, and is extremely popular amongst consumers.

Skin care in Germany is highly competitive, and driven by new concepts and technological innovations. In line with the ageing of the German population, the trend in skin care in 2012 was anti-ageing products. Sun filter, anti-wrinkle, skin nourishment and radiant complexion were key words used in skin care in 2012. Manufacturers

 

 

therefore introduced new combination products promising total skin repair, UV protection and intensive care. Within facial care, concentrated serums played a more important role, due to the higher concentration of active ingredients, although serums still represents a niche segment. Furthermore, more and more consumers are looking for skin care products which are also quickly absorbed by the skin.

Overall, skin care in Germany is expected to see a negative CAGR of 1% in constant value terms between 2012 and 2017. Skin care is largely mature, with this maturity and the ongoing population decline likely to hinder growth during the forecast period. Value sales are expected to be hindered by strengthening price competition and growth in the share of private label.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com