Free Submission Public Relations &
Deutsch English

Soup in Germany

Germany soup market: Maggi GmbH dominates

Print article Print article
2014-03-10 12:57:01 - Soup in Germany - a new market research report on

The key player in the Germany soup market for 2011 remained Maggi GmbH with a 22% value share in soup. It was followed by Unilever Deutschland GmbH with a 20% share. The key players are mostly active in instant soup and dehydrated soup, which are the largest soup categories. This explains the high value share of the above players.

In 2012 soup saw a stronger performance than the review period average. After a significant decrease for chilled soup and instant soup, with 3% current value terms declines in 2011, both categories saw increases in 2012, rising by 4% and 1%. The improved performance for chilled soup was mainly because manufacturers expanded distribution into major retail outlets such as supermarkets. Value-added line



extensions of instant soup became increasingly important within the competitive environment. As a result, overall sales of soup rose by 1% in current value terms in 2012.

The soup performance outlook for the forecast period is limited. Soup is expected to decline by a constant value CAGR of 1% to €429 million in 2017. Volume sales are likely to decrease by a CAGR of 1%. The main reason for this is that soup is characterised by a high level of saturation and therefore offers few growth opportunities.

Key Headlines

- In 2012 soup registers 1% increase in current value terms while volume sees slight decline
- Innovative packaging extends established products into new area
- Chilled soup sees best performance, with strong current value growth of 4%
- Average unit price increases from €4.62 per kilo in 2011 to €4.68 per kilo in 2012
- Rigid competition persists, with Maggi GmbH and Unilever Deutschland GmbH leading the market
- Over the forecast period soup expected to see constant value CAGR of -1%

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact