2014-03-21 14:53:02 - Wine in Germany - a new market research report on companiesandmarkets.com
The eastern German company RotkÃ¤ppchen-Mumm Sektkellerei GmbH successfully expanded its lead in sparkling wine, with 38% share in 2012, up by half a percentage point. The company´s main brand RotkÃ¤ppchen is the leading brand in sparkling wine. Many consumers like the brand for offering good value for money.
The company frequently launches new variants of its brands, such as rosÃ© and non-alcoholic wine. The company was followed by its German competitors Henkell & Co Sektkellerei (16%) and Sektkellerei Schloss Wachenheim (13%). Freixenet is the strongest international player in sparkling wine and was ranked fourth (9%). The sector is dominated by those four companies, with all other competitors accounting for less than 6% share each. Private label reached 10% share, and declined
slightly over the review period.
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