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Global air freshener market: 4.3% CAGR forecast between 2012-16
Global Air Freshener Market 2012-2016 - a new market research report on 2014-04-17 07:16:04
The Global Air Freshener market is to grow at a CAGR of 4.34 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing air pollution. The Global Air Freshener market has also been witnessing the introduction of eco-friendly products. However, the availability of counterfeit products could pose a challenge to the growth of this market.

The introduction of eco-friendly sprays is a recent trend emerging in the Global Air Freshener market. In recent years, there has been a significant growth in the number of health-conscious people who are averse to using air fresheners that contain harmful ingredients. Hence, the market vendors are avoiding the usage of such harmful ingredients that can have an adverse effect on both the human health and the environment. These ingredients are being replaced by natural ingredients available in the market. Thus, the use of eco-friendly sprays is expected to propel the growth of the Global Air Freshener market in the near future.

One of the main drivers in this market is the increasing air pollution and garbage dumping owing to the rapidly growing population. The air pollutants and garbage dumped randomly in open spaces has resulted in the spreading of bad odor in residential areas and business located in the immediate environment. With the growing instances of improper waste disposal, the market is witnessing a huge demand for air fresheners across the world.

One of the main challenges in this market is the availability of counterfeit products. In recent years, many counterfeit products have flooded the market, thereby eating into the market share of several popular air freshener brands. This has resulted in a drastic decline in the sales of leading market vendors.

The key vendors dominating this space include Procter & Gamble Co., Reckitt Bensckiser Group plc, and S.C. Johnson & Son, Inc.

The other vendors mentioned are BlueMagic, Car-Freshener Corp., Church & Dwight Co. Inc., Handstands, Henkel AG & Co., Kobayashi Pharmaceutical Co. Ltd, ST Chemical Co. Ltd., and Taizhou Ludao Cosmetics Co. Ltd.

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