2014-02-12 04:10:04 - Global Automotive Microcontrollers Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Automotive Microcontrollers market is to grow at a CAGR of 0.69 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for electronic content in vehicles. The Global Automotive Microcontrollers market has also been witnessing the advent of next-generation microcontrollers. However, the increasing design complexity of microcontrollers could pose a challenge to the growth of this market.
The Global Automotive Microcontrollers market is expected to witness the advent of next-generation microcontrollers during the forecast period. This will present a huge opportunity for vendors and OEMs to augment their revenue growth. For instance, Renesas has unveiled next-generation microcontrollers recently. The company is planning to use the company´s 40 nanometer MONOS (metal
oxide nitride oxide silicon) embedded flash technology with its RX family of high-performance, general-purpose 32-bit microcontrollers. Renesas is also expanding the RX Family to include the lowest power, lowest cost 32-bit microcontrollers for the embedded market, integrating as little as 8KB of flash memory, which will support a wide range of applications.
The Global Automotive Microcontrollers market is witnessing many drivers because of the increased adoption of automotive electronics, which enable the provision of state-of-the-art features for increased driving capabilities. The electronic content in vehicles has increased significantly; the factor that is driving this growth is the desire of vehicle manufacturers to differentiate their products.
The increasing complexity in microcontroller design has become one of the major challenges for the Global Automotive Microcontrollers market. As the number of applications of automotive electronics is increasing, the complexity in the design to manage these applications is also increasing.
The key vendors dominating this space include Freescale Semiconductor Inc., Infineon Technologies AG, Renesas Electronics Corp., and Texas Instruments Inc. The other vendors mentioned in the report are Fujitsu Ltd. and STMicroelectronics.
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