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Consumer and Innovation Trends in Bread and Bakery

Global bakery market: Latest market research analysed

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2014-04-28 11:29:03 - Consumer and Innovation Trends in Bread and Bakery - a new market research report on

This brief outlines the most important consumer and product trends impacting the bread and bakery category globally, using our TrendSights mega-trend framework as a basis to organize the key themes covered.

Report Scope

- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the bread and bakery category.
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers´ purchase of bread and bakery.
- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in bread and bakery from across the globe.
- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons to Buy

- How do



our mega-trends apply specifically to bread and bakery? How is this likely to evolve over the next few years?
- Where is innovation occurring in bread and bakery and what does it look like?
- Going forward, what are some of the potential opportunities and key considerations for bread and bakery manufacturers?
- How are Western brands penetrating emerging markets like China?

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Mike King
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