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Global beer manufacturing market: $168.2 billion industry by 2018

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PR-Inside.com: 2014-04-29 16:35:05
Despite declining per capita beer consumption and relatively flat volume growth across traditional North American and European markets, producers in the global beer manufacturing market benefited from phenomenal growth in higher-value craft and foreign-label beers during the past five years. At the same time, rising disposable incomes and consumers shifting from locally produced, subsistence products to higher-quality, attractively branded beer underpinned rising beer consumption and strong volume growth in emerging markets.

Consequently, although a dip in disposable income in 2009 resulted in a slight decline that year, industry revenue grew an estimated 3.6% per year on average to $141.7 billion in the five years to 2013. This growth includes an anticipated 3.2% increase in 2013 as brewery marketing and distribution expansion efforts pay off in emerging economies.

The industry has undergone significant consolidation during the past five years. In late 2011, for example, SABMiller snared Australian brewer Foster´s Group and in late 2012 AB InBev made a bid to acquire Grupo Modelo, which is still pending legal review. Heineken and Carlsberg jointly acquired Scottish and Newcastle before splitting its global assets. Other major players, including Ambev and Japanese brewers Asahi and Kirin, have also been busy, expanding via acquisitions and investments in new facilities.

Conditions in the industry are forecast to strengthen from 2014 onward, underpinned by renewed demand for higher-value imported and craft beers in developed nations, strong volume growth and rising beer consumption in developing nations. The spate of consolidation in the past five years will aid stronger growth, with the top four brewers boasting extensive portfolios of brands covering all global regions and privileged access to burgeoning markets in Latin America, China and Eastern Europe. During the five years to 2018, IBISWorld estimates industry revenue will grow at an annualized rate of 3.5% to $168.2 billion.

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