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Global Beverage Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Beverage Industry

Global beverage market: Latest market research analysed

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2014-02-18 02:26:04 - Global Beverage Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Beverage Industry - a new market research report on

According to survey results, 49% of supplier respondents are more optimistic about the revenue growth for their company in 2013. Across the global beverage manufacturers industry, new products and services, improving operational efficiency, and to expand in emerging markets are the expected key changes in business structure in 2013.

Key Market Issues

Global beverage manufacturer respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 2013–2014.

Pressure on margins, volatility and increase in input costs, and regulatory changes are the most immediate business concerns.

The projected average size of the global annual marketing budget for supplier companies in the beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.

Corporate and brand websites was



highlighted as a key investment area by 51% of supplier respondents, while 47% of respondents projected a strong investment growth in email and newsletters.

Overall, competitor and market intelligence research, customer intelligence and analytics, and CRM systems were identified as the marketing and sales solutions that most respondents expected to be invested in during 2013.

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 43% are more optimistic about their companys revenue growth in 2013.

Survey results show that 48% and 35% of supplier respondents project at least some increase in capital expenditure on new product development and sustainable or green initiatives in 2013 respectively.

Across the global beverage manufacturers industry, the top three expected key changes in business structure are the addition of new products and services, improving operational efficiency, and to expand in emerging markets.

According to 20% of respondents from global beverage manufacturer companies, headcounts in their organizations in 2013 are expected to increase steadily by up to 2% of their current workforce.

Singapore, Taiwan and Hong Kong, the US, and Australia offer the highest growth potential among developed countries in 2013–2014.

Report Scope

This report analyzes how brewing supplier companies media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). It provides the current size of the marketing and advertising budgets of global beverage industry supplier companies and their projected spending pattern, providing an insight into global marketing behaviour.

In addition, the report identifies future growth prospects of global beverage industry buyers and suppliers, including expected change in M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customers changing needs.

Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers.

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