2014-01-28 10:30:03 - Global Broadcasting and Cable TV Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Broadcasting and Cable TV market is to grow at a CAGR of 5.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing amount of TV advertising. The Global Broadcasting and Cable TV market has also been witnessing the increasing use of interactive TV. However, the increasing penetration of internet TV could pose a challenge to the growth of this market.
A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way
the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser´s product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.
The Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.
The increasing penetration of internet TV is a major challenge faced by the global market. Cable and satellite TV services are being replaced by internet TV services, and its increased adoption is affecting the overall revenue of the market.
The key vendors dominating this space include British Broadcasting Corp., British Sky Broadcasting Group plc, Time Warner Inc., Viacom Inc., and Vivendi SA. The other vendors mentioned are 5th Avenue Channel Corp., AMC Networks Inc., Cablevision Systems Corp., Coinstar Inc., Comcast Corp., Discovery Communication Inc., DISH Network Corp., Dreamworks Animation SKG Inc., Emmis Communications Corp., Gray Television Inc., INTERNET TV plc, Liberty Media Corp., Lions Gate Entertainment Corp., Netflix Inc., News Corp., SBS Broadcasting SA, The Walt Disney Co., and UnitedGlobalCom Inc.
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