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Global Business Outlook Survey of Senior Executives 2013-2014

Global business outlook forecasts increased growth in BRIC economies during 2013

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2014-04-21 23:25:01 - Global Business Outlook Survey of Senior Executives 2013-2014 - a new market research report on

Overall, senior level executives in the global business industry anticipate an increase in levels of consolidation with 62% of respondents expecting an increase in MandA activity in 2013.Cost and demand pressures, repayment of debt, and the potential need to meet new compliance procedures. In addition, quick access to new markets, business expansion, and attempts to increase market share which are easily achievable through MandA are key reasons for increase in consolidation levels according to senior executives.China, Brazil, India and the Middle East are the important emerging markets to offer growth in 2013. ´Market uncertainty´, ´responding to pricing pressure´ and ´cost containment´ remain the leading business concerns for 2013.Overall, for 2013, the average size of the annual procurement budget identified by



senior level executives across industries is projected at US$81 million, while the annual marketing budget is identified at US$2 million.´Level of service´, ´price´ and ´proven track record´ remains the leading business concerns across industries in 2013.´Competitor and market intelligence research´ and ´customer intelligence and analytics´ were identified as the marketing and sales solutions most expected to be invested during 2013.

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