Casino Management Systems (CMS) Market: Global Advancements, Worldwide Market Forecasts & Analysis 2013-2018 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-25 17:07:03
The global Casino Management Systems market is expected to grow from $2.21 billion in 2013 to $4.53 billion in 2018, at a CAGR of 15.4% during this forecast period.
Today, casinos are no longer a place for gambling only. Modern casinos are more similar to amusement parks which have slots, table games, restaurants, hotels, spas, and many more services. Now the sole purpose of casino visitors is not gambling only but both, gambling and/or enjoying the other services and ambience. All the visitors have different expectations from casinos and to serve them accordingly is not very easy. Some casinos have hundreds of slots and tables only for gambling purposes.
To manage these assets and to maintain the information flow and service level as per the expectation require a lot of efforts. IT solutions and services providers develop new systems to help casinos to manage their operations efficiently. These systems monitor the activities taking place on floor and provide real-time reports which helps in decision making.
Since in a casino a lot of money related transactions happen at the same time, it attracts gamblers to steal from the casino and it becomes prone to frauds, cheating, and stealing. To beat the casino systems, players with fraudulent intentions try newer methods. To prevent such cases, casinos invests huge sum of money to deploy security and surveillance systems. Casinos deploy various cameras; analyze player behavior, player´s history and relationships with casino staff. Casino market is one of the markets which implements technologies at a very early stage, as in military and defense. Casinos take help of technologies such as facial recognition, license plate reader, relationship analytics, and many more to avoid cases of frauds and stealing.
Since casinos have a huge number of software and hardware installations on the casino floor, they require networks to integrate these installations and sound communication to maintain the flow of information. As the new technologies are being adopted by casinos, gamblers try to beat the house with new technologies. It encourages IT solution providers to develop new feasible technological implementations. Post global recession, casinos are now again successful to lure more customers and hence revenues are increasing. New geographic markets with promising growth opportunities are also there. This entire scenario is beneficial for those vendors which provide IT systems, management systems, analytical solutions, and security and surveillance solutions.
The basic requirements of a casino is to manage its large databases, storing data in those databases, analysis of that data on requirement, and a safe and secure environment in casinos. Casinos´ revenue generating abilities depends on customer retention rather than new customer acquisition. That is why casinos require knowing all the information about their visitors and these management systems, analytical tools come into the picture.
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