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Annual Industry Dossier - Global Construction Equipment Industry - 2013-2014 - Key Trends, Strategic Insights, Issues & Challenges, SWOT, Force Field Analysis & Strategic Outlook

Global construction equipment market: Forecast to see flat growth during 2013


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2014-04-04 15:17:03 - Annual Industry Dossier - Global Construction Equipment Industry - 2013-2014 - Key Trends, Strategic Insights, Issues & Challenges, SWOT, Force Field Analysis & Strategic Outlook - a new market research report on companiesandmarkets.com

The global construction equipment industry has been on an uphill trajectory of-late after having been through the roller coaster ride over the years driven by rapid Chinese economic growth that was hitherto unknown to the world & which also saw the shifting of industry dynamics with the emergence & rise of Chinese players to the global industry forefront over the 2002-2012 decade with a number of Chinese companies making a foray into the industry´s global Top 20.

The industry, however, has been combating significant pressures with the growth rate in 2012 limited to a low, single digit value amid a difficult & uncertain global macroeconomic environment and the continued weakness in Chinese market with the economy treading on the recovery path

 

 

fastidiously since Q4 2012 after the country´s long bid to contain inflationary pressures through a host of monetary policy measures.

Most global OEMs are facing significant pressure on machinery sales, order intake & profitability as of the end of first quarter of 2013 amid difficult global economic conditions further compounded by the ongoing slump in mining activity indicating towards tough projections for 2013 with the industry growth projected to stay flat at best and contract by 5%-10% at worst in 2013. The industry fundamentals, however, remain solid and the long-term industry growth prospects still appear robust, driven, primarily, by the significant anticipated investments likely to be made towards infrastructure repair & rebuilding across traditional markets, especially, in the United States and rapid infrastructure development required across emerging markets to sustain economic growth & rapid urbanization.

The industry landscape, too, is witnessing the start of a shift in the industry´s centre of gravity from traditional towards emerging markets with significant investments underway by almost all key industry players towards establishing & further deepening of roots across these markets. Most leading industry OEMs, however, are working towards rationalizing & optimizing their overall cost base & industrial footprint at present with competitiveness becoming critical and continue with their strong R&D focus directed at the development of new product platforms and cutting-edge technologies delivering enhanced performance features as well as optimized operating economics, especially, development of alternate fuel based powertrains and further integration of ICT technologies.

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