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Global cross-platform advertising market: $76.5 billion industry by 2017
Cross-Platform & Mobile Advertising Market: Worldwide Market Forecasts and Analysis 2013-2018 - a new market research report on 2014-03-25 17:09:03
The global cross-platform and mobile advertising market is estimated to grow from $15.13 billion in 2013 to $76.57 billion in 2018, at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. In terms of regions, APAC is expected to be the biggest market in terms of revenue contribution, while emerging economies such as Middle East and Africa (MEA), and Latin America (LA) are expected to experience increased market traction with high CAGRs, in the due course.
Cross-platform and mobile advertising is a type of interactive advertising that emerged as one of the important types of advertising in the digital marketing. Cross-platform advertising and mobile advertising are two different concepts. Today, mobile advertising is one of the fastest growing markets due to the universal presence of smartphones and the evolution of online advertisement on mobile devices. Cross-platform advertising is an emerging concept and it is the buzz word in digital marketing. People are depending on multiscreen for online shopping; most of them are spending their media time on computer, laptops, smartphones, tablets, and smart Televisions (TVs). All these consumer behaviors created opportunities for cross-platform advertising. It helps advertisers to retarget their customers on multiple devices through similar advertisements.
Cross-platform and mobile advertisement market consists of various solutions such as advertisement campaign, content delivery, integrated solutions, reporting and analytics solutions, and mobile proximity solutions. These solutions play an important role to offer various types of advertising such as search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging advertising, rich media (video advertising) and display advertising, voice SMS or outbound dialer and audio advertising, and in-app advertising. These advertisements help marketers, advertisers, and publishers to target their consumers at any time from any location. Consumers prefer these types of advertisings because these mediums are more specific, personal, and target oriented that give positive results for ad campaigns.
The cross-platform and mobile advertising market is growing rapidly because of the development of wireless technologies, wireless devices, and smart devices for communication, entertainment, information, and shopping. The consumer goods, retail, and restaurants sector is implementing cross-platform and mobile advertising solutions in their marketing strategy to engage their customers more on their personal as well as other mobile devices. Initially, they target their customers on personal devices and then again they retarget them on personal computers (PCs), laptops, and smart TVs through cross-platform advertising. Besides consumer goods, retail, and restaurants vertical, this market also has huge growth potential in telecom and information technology (IT), banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation, and logistics, supply chain and manufacturing, healthcare, energy, power, and utilities, and academia and government verticals.
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