2014-02-14 04:20:04 - Global Digital Broadcast and Cinematography Cameras Market - a new market research report on companiesandmarkets.com
The total digital broadcast and cinematography cameras market is in a mature phase and exhibited negligible annual growth in 2012. While digitization and HD sustain demand in the broadcast segment, it is the cinema sector that will fuel growth, albeit marginally.The market used to be distinctly segmented- with specific type of cameras for specific applications, at specific price points. However, today, cameras are increasingly used interchangeably across applications for reasons such as cost, ease of usage and similarity in features; thereby blurring definitions around products. The study period is 2011-2017 with the base year as 2012.Executive SummaryThe total digital broadcast and cinematography cameras market is in a mature phase. This, as well as the economic recession has stifled growth for
most vendors in the market including Sony and Panasonic, who are the largest participants.However the cinema segment provides some momentum to the market, especially because of 2K and 4K product variants from the likes of ARRI and RED that range from $ x to $ x .The total market exhibited negligible annual growth in 2012; all segments except cinema declined in revenue. This trend will likely continue over the forecast period, but demand from Latin America, parts of APAC, South Africa and Russia is expected to save the market from falling steeply.The market used to be distinctly segmented- with specific type of cameras for specific applications, at specific price points. However, since 2008, trends have changed. Many cameras are increasingly used interchangeably across applications for reasons such as cost, ease of usage and similarity in features; thereby blurring definitions around products.Also, prices have rapidly fallen, in some cases by x %- x % over x years. These trends have disrupted the market. Sustaining product development while growing business and securing profits is tough for individual vendors.A significant challenge for the market, especially in the broadcast segment, is lack of a strong next-generation technology that can drive new sales. Currently HD sustains demand for products in a few regions; yet, this is a short-term driver.
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