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Global energy drink market dominated by Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., and PepsiCo Inc in 2013
Global Energy Drink Market 2014-2018 - a new market research report on 2014-04-11 09:13:01
The Global Energy Drink market is forecast to grow at a CAGR of 13.38 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing brand awareness among consumers. The Global Energy Drink market has also been witnessing the increasing use of natural ingredients in energy drinks. However, the stringent government regulations could pose a challenge to the growth of this market.

Key vendors dominating this space are Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., and PepsiCo Inc.

Other vendors mentioned in the report are Advanced Food Concepts Inc., Hector Beverages Pvt. Ltd., Living Essentials LLC, Kraft Foods Inc., The Coca-Cola Co., Vital Pharmaceuticals Inc., and XYIENCE.

The following companies represent the key players in Global Energy Drink Market: Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., and PepsiCo Inc.

The Global Energy Drink market is witnessing an increase in the launch of energy drinks with natural ingredients. For instance, Scheckter´s Organic Energy is a 100 percent organic energy drink. It contains organic Brazilian guarana, organic raw Brazilian coffee seed, ginkgo biloba, organic pomegranate juice, organic ginseng, organic elderberry, organic lemon juice, organic raw Fairtrade sugar, and natural spring water. Several vendors in the market are innovating with unique ingredients and are introducing numerous assortments of natural energy drinks. Hence, the introduction of natural ingredient-based energy drinks is expected to have a positive impact on the growth of the market during the forecast period. Therefore, the increase in the use of natural ingredients in energy drinks is a major trend that is expected to lead to the growth of the Global Energy Drink market during the forecast period.

One of the drivers in the market is the increasing brand awareness among consumers. The vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness about their brands among consumers. They use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing their purchase decision.

Further, one of the challenges is the hindering the growth of the market is the stringent government regulations. Recently, several brands of energy drinks were banned by the several regional governments regions such as the Americas and Europe because of their harmful effects on health that could even cause the death of consumers. Hence, the government regulations regarding the security of consumers´ health are increasingly becoming stringent.

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