2014-02-18 20:13:01 - Global Feminine Hygiene Products Market 2012-2016 - a new market research report on companiesandmarkets.com
The Feminine Hygiene Products market is to grow at a CAGR of 4.1 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in product innovation. The Global Feminine Hygiene Products market has also been witnessing an increase in advertising and marketing strategies to keep the products in the customers mind for a longer time. However, intense competition among vendors could pose a challenge to the growth of this market.
There is intense competition in the market because of the presence of many vendors. The vendors are trying to promote their products in unique ways. They push their products in the market as much as they can to attain a higher market share.
Moreover, vendors wish to remind consumers about their products on a regular basis with the help of advertising and commercialization. Therefore, they spend a large amount on marketing strategies. This trend is expected to increase in the future, and it is expected to have a strong impact on the market during the forecast period.
One of the major drivers is the increase in product innovations. This has led to the launch of technologically-advanced products.
One of the most important challenges is the intense competition among the vendors, which reduces their profit margins.
Key vendors dominating this market space include Proctor & Gamble Co. (P&G), Kimberly-Clark Corp., Johnson & Johnson, and Svenska Cellulosa Aktiebolaget (SCA). Other vendors mentioned in the report: Kao Corp., Lil-Lets Group Ltd., PayChest Inc., Playtex Products LLC, Uni-Charm Corp., Natracare LLC, Fujian Hengan Group Co. Ltd., Kingdom Marketing Services Co. Ltd., Interconsumer Products Ltd., Chandaria Industries Ltd., and First Quality Enterprises Inc.
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