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Global FMCG market: Latest market analysis presented
Anti-Counterfeiting Strategies for FMCG Companies - a new market research report on 2014-04-28 05:53:01
This report examines the most effective anti-counterfeiting strategies currently being employed in the FMCG sector. In an industry where technology is enabling both security developers and criminals, we assess the state of innovation and offer recommendations on how manufacturers can stay ahead of the curve and protect their products, their reputations and, ultimately, their consumers.

Report Scope

- Examine cutting-edge technologies being developed to tackle counterfeiting.
- Use methods undertaken by other industries to protect your supply chain and products.
- Utilize recommendations on best-practice for companies seeking to improve their anti-counterfeiting approach.
- Analyze which technologies and practices are best suited to different types of goods such as low cost, high volume products.

Reasons to Buy

- What is the size of the counterfeiting industry and why do manufacturers need to take action?
- What are the main challenges that companies face when trying to protect their supply chain?
- What are the key anti-countefeit technologies that manufacturers can utilize?
- How can companies mobilize consumers and make sure their customer base are involved in the fight against fake products?

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Press Information

Published by
Mike King
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