2014-02-17 04:40:02 - Consumer and Innovation Trends in Fragrances - a new market research report on companiesandmarkets.com
This report covers mass and premium fragrance products classified by gender, namely female, male, and unisex, and uses our TrendSights mega-trend framework to classify the key consumer and product trends impacting this category globally.
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the fragrances category.
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers´ choice of fragrance products.
- Case studies and product examples throughout the brief showcase interesting and innovative fragrance products from across the globe.
- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
Reasons to Buy
do our mega-trends apply specifically to fragrance products? How is this likely to evolve over the next few years?
- What are some of the key product characteristics influencing consumer purchasing behavior in fragrances?
- Where is innovation occurring in fragrance products and what does it look like?
- Going forward, what are some of the potential opportunities and key considerations for fragrance brands?
- How are industry players using the online space to more effectively engage with consumers?
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