2014-02-24 09:53:03 - Global Hair Care Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Hair Care market is to grow at a CAGR of 6.6 percent over the period 2012-2016. One of the key factors contributing to this market growth is increasing hair and scalp problems. The Global Hair Care market has also been witnessing the emergence of online retail for hair care products. However, the intense competition among vendors could pose a challenge to the growth of this market.
One of the key trends currently being witnessed in the Global Hair Care market is the emergence of online retail stores. Globally, online retail stores are gaining popularity as they offer the convenience of shopping at the click of a mouse and without time or location constraints. They also enhance interactivity between buyers
and sellers. Moreover, sellers can communicate considerable information about their products to their customers through this channel, while simultaneously achieving cost efficiency and ease of distribution. Further, consumers enjoy the convenience of having their orders shipped directly to their doorsteps. As a result of these numerous advantages, online shopping is expected to pick up pace in the future, supported to a large extent by the growing number of technology and e-commerce applications. Thus, the emergence of online retail stores is expected to have a positive impact on the market during the forecast period.
One of the main drivers in this market is the increasing incidence of hair and scalp problems among people. The recent changes in the lifestyles of people also contribute to the growth of this market, as these changes have led to an increased need for enhanced personal appearance and therefore, grooming. Moreover, the easy availability of advanced hair care products for specific needs is expected to drive the market during the forecast period.
One of the main challenges in this market is the intense competition among its vendors. Further, the market is highly fragmented with the presence of a large number of global and local players, and this inhibits its growth.
The key vendors dominating this space are Procter and Gamble Co., LOreal SA, and Unilever Group. The other vendors mentioned in the report are Beiersdorf AG, Estee Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Co., John Paul Mitchell Systems, Revlon Inc., and Neutrogena Corp.
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