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The Future of Infant Nutrition

Global infant nutrition market: $32.2 billion industry in 2012


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2014-02-17 04:45:02 - The Future of Infant Nutrition - a new market research report on companiesandmarkets.com

The $32.2bn total global infant nutrition market is large and diverse, and is contested by major manufacturers from both the food and pharmaceutical industries.

Valued at $17.1bn in 2012, the emerging markets are already more valuable than the developed world in the infant nutrition industry. As the population of this region continues to expand and economies grow, a strong compound annual growth of 13.8% is expected. Market expansion will be supported by high birth rates and rising consumer affluence.

In 2012, stage 1 baby food (4 to 6 months) was the largest segment with $3.8bn in sales and 9.4% annual growth rate. Market expansion will be greatest for early stage baby foods, which cannot be as easily replaced by table food as

 

 

later stage items. While nutrition is the key factor, convenience is the other major influence of purchasing behavior.

In 2012, Nestlé led the global infant nutrition market with total sales of more than $7.6bn and a 23.4% share. The group has steadily expanded in the sector over the last decade through a combination of new product introductions, organic growth, and major acquisitions, such as the 2012 $12bn capture of Pfizer´s infant nutrition business.

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