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White Paper: The Internationalisation of Retailing

Global international retail market: New market research published


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2014-02-14 12:28:02 - White Paper: The Internationalisation of Retailing - a new market research report on companiesandmarkets.com

The geographic shift in consumer spending over the last decade has been enormous, resulting in a change of priorities for many retailers. Rising incomes, improved infrastructure and fewer tariffs have made a number of emerging markets both more accessible and more attractive. The lure of high growth rates fuelled interest and investment into these markets, sparking a sharp rise in the number of market entries from retailers across the world.

Many developed markets, on the other hand, have faced long periods of stagnation and in some cases, decline. This has forced retailers from these markets to reconsider domestic store expansion and look for opportunities in new markets. Exacerbated by the rise of e-commerce, the growth in the size and number of

 

 

internet retailers has made saturated markets even more competitive.

These two forces of attraction and repulsion have propelled the internationalisation of retail. However, with great reward comes great risk and while it is easy to highlight double-digit growth rates, recent history is littered with examples of how the internationalisation of retail can turn into an expensive error.

This white paper seeks to validate the concept that recognising and delivering what the consumer wants lies at the heart of every international retail success story. Underperformance and market exits, similarly, are underpinned by a lack of understanding of the market.

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Mike King
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