2014-04-21 04:34:01 - Global Marketing Process Optimization Solutions Market - a new market research report on companiesandmarkets.com
We defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow, benchmarking, analyzing, and integrating social media.The main drivers include growing need to structure/optimize marketing in organizations; rising MPOS flexibility/scalability; and increasing company effort to achieve global brand unity. Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors´ market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018.
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