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Global milk market: Latest market analysis presented
Consumer and Innovation Trends in Milk 2013 - a new market research report on 2014-03-26 10:55:03
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the milk category globally, using our TrendSights mega-trend framework as a basis to organize the key themes covered.

Report Scope

- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the milk category.
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers´ purchase of milk products.
- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in milk products from across the globe.
- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons to Buy

- How do our mega-trends apply specifically to milk? How is this likely to evolve over the next few years?
- Where is innovation occurring in milk and what does it look like?
- Going forward, what are some of the potential opportunities and key considerations for milk manufacturers?
- How are industry players using the online space to more effectively engage with consumers?

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Published by
Mike King
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