2013-01-30 09:48:39 - Fast Market Research recommends "Global Mining Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry" from ICD-Research, now available
"Global Mining Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry" is a new report by ICD Research that analyzes how global mining industry companies' marketing expenditure, business strategies, and practices are set to change in 2013-2014. This report provides data and analysis on category-level spending outlooks, budgets, marketing expenditure trends, business challenges, and investment opportunities of leading purchase decision makers in the global mining industry. The report also identifies future growth of buyers and suppliers, MandA, capital expenditure, staff hiring and key factors for marketing agency selection in the global mining industry. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global mining industry,
but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and sizes.
Full Report Details at
- www.fastmr.com/prod/532021_global_mining_survey_20132014_market_ ..
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global mining industry executives. The report provides data and analysis on global mining industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global mining industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within global mining industry. The report also identifies global mining industry buyers' and suppliers' future growth, MandA and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global mining industry.
What is the current market landscape and what is changing?
The average size of annual marketing budgets of mining industry suppliers was recorded at US$3.3 million in 2012, and has decreased to US$2.5 million in 2013. Mining suppliers that operate in Asia-Pacific have the highest average budgets of US$4.5 million in 2013.
What are the key drivers behind recent market changes?
'Market uncertainty', 'falling demand', 'responding to pricing pressure' and 'retention or recruitment of skilled staff' are identified by respondents as the pressing business concerns in the global mining industry. Among buyers, 50% of respondents rate 'market uncertainty' as the important business concern in 2013, while 42% highlight 'falling demand'. Among suppliers, 'market uncertainty' and 'responding to pricing pressure' are considered the significant business challenges in 2013, according to 57% and 36% of respondents respectively.
What makes this report unique and essential to read?
"Global Mining Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry" is a new report by ICD Research that analyzes how mining industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report provides the current size of the marketing and advertising budgets of global mining industry suppliers and how spending will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of global mining industry buyers and suppliers and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."
Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
Drive revenues by understanding future product investment areas and key growth regions.
Uncover key challenges and opportunities, and identify key actions required to maintain and win buyer business.
Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and the direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.
Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.
Key Market Issues
'Market uncertainty' and 'responding to pricing pressure' are considered the significant business challenges by global mining industry supplier respondents in 2013.
'Market uncertainty', 'responding to pricing pressure', and 'falling demand' are identified as leading business concerns by respondents from companies with leading operations in North America, Europe, and Asia-Pacific.
Buyers consider the need to 'work harder to reduce costs', 'innovate products' and 'reduce prices' to be actions suppliers should demonstrate to secure business.
'Market uncertainty', 'retention or recruitment of skilled staff', and 'falling demand' are identified as leading business concerns by respondents from small and large companies.
ICD Research is a full-service global market research consultancy service. Their specialities include online research, qualitative and quantitative research, custom approach and actionable insights. ICD-Research's capabilities provide a one-stop research and analysis service with full-spectrum consulting, from problem definition, through conducting fieldwork, to delivery of strategic recommendations. View more research from ICD-Research at www.fastmr.com/catalog/publishers.aspx?pubid=1029
About Fast Market Research
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