2014-04-23 17:05:03 - Global Mobile Ad Spending Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Mobile Ad Spending market is to grow at a CAGR of 44.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing number of smartphone users. The Global Mobile Ad Spending market has also been witnessing an increase in in-app advertising. However, increasing privacy issues could pose a challenge to the growth of this market.
One of the main trends witnessed in the Global Mobile Ad Spending market is Increasing In-app Advertising. The growing number of smartphone and feature phone users along with an increase in the average time spent in browsing the internet on mobile devices has currently led to the increase in in-app advertising. For instance, Angry Birds opted
to use in-game advertising by showcasing floating advertisements by providing free download of its application. Further, there has been increasing in-app advertising for iPhone and Android users because of an overwhelming increase in the user base across these platforms. Advertisers have been increasingly using mobile applications for in-app advertising to generate additional revenue.
One of the main factors driving the market is the growing number of smartphone users The mobile ad network vendors have currently been experiencing a majority of ad impressions in smartphones, and an overwhelming amount of these ad impressions is from in-app advertising in smartphones. For instance, Android-based smartphone and iPhone users are spending more time browsing the internet, contributing major revenue to display and search-related advertising.
One of the main challenges is growing privacy concerns. Since mobile advertising requires customization of advertising message to reach out to the target audience, it involves gathering behavioral personal data, customer profiling, data mining, and other behavior targeting tools to gather insights about the consumer. Robust use of such data can cause privacy infringements.
The key vendors dominating this space include Apple Inc., Facebook Inc., Google Inc., and Pandora Media Inc.
The other vendors mentioned in the report are Millenial Media Inc. and Twitter Inc.
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