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Global Mobile VAS Market 2012-2016

Global mobile VAS market: 11% CAGR growth expected between 2012-2016

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2014-04-29 04:27:02 - Global Mobile VAS Market 2012-2016 - a new market research report on

The Global Mobile VAS market is to grow at a CAGR of 10.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Global Mobile VAS market has also been witnessing an increasing adoption of m-Commerce. However, the lack of awareness among mobile VAS users could pose a challenge to the growth of this market.

M-commerce services include the payment, banking, and retail money transactions carried out using mobile devices such as P2P payments and bill payments. Over the past few years, the adoption of m-commerce services has been increasing rapidly. For instance, the M-Paisa service in Kenya provided by Country Vodafone and Safaricom was used by



almost 30 percent of the population in the end of 2012. The average monthly transactions done by the users of M-Paisa in Kenya were US$375 million. Moreover, M-Paisa helps users save US$3 per transaction. Similarly, in India several m-commerce players such as Spice, Oxicash, MChek, NGPay, and ICICI´s iMobile are offering m-commerce services in partnerships with several telecom companies. Changing regulations in favor of m-commerce is enhancing the adoption of this service in many countries. Thus, the increasing adoption of m-commerce is an emerging trend in the Global Mobile VAS market.

One of the main drivers in this market is the increasing adoption of smartphones and tablets. The increasing adoption of smartphones and tablets is enhancing the demand and usage of mobile VAS.

One of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Global Mobile VAS market. However, the lack of awareness among these users about several useful mobile VAS and their features is a major challenge for the market vendors.

The key vendors dominating this space include CanvasM Technology Ltd., Comviva Technology Ltd., KongZhong Corp., and OnMobile Global Ltd. The other vendors mentioned in the report are Amazon App Store, America Movil, Apple Inc., At&T Inc., Blackberry App Stores, Etihad Etisalat Co., Gemalto, Google Inc., Huawei Technology Inc., Intersec SA, Lumata, Nokia Corp., Ntt Docomo Inc., Opencode Systems Inc., Ovi Stores, Research In Motion Ltd., Samsung Electronics Co. Ltd., Spice Global Pte. Ltd., Sprint Nextel Corp., and Tapjoy Inc.

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