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Global Pet Food Shift to Premium Packaging

Global pet food packaging demand rising strongly in 2013


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2014-04-10 14:05:02 - Global Pet Food Shift to Premium Packaging - a new market research report on companiesandmarkets.com

Demand for dog and cat food packaging is rising strongly, with dynamics in pack size influencing pack type choice. An ageing population, declining birth rates and urbanisation drive premiumisation and humanisation in pet food. Brand owners are responding with single-serve packs that are easy to open and store, boosting the popularity of the pouch. Eastern Europe offers good prospects as the most dynamic growth region, but developed markets still offer volume opportunities for packagers.

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