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Global Phablets Market 2012-2016

Global phablets market: 27% CAGR growth expected between 2012-2016

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2014-02-12 05:18:01 - Global Phablets Market 2012-2016 - a new market research report on

The Global Phablet market is to grow at a CAGR of 26.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of phablets in the emerging markets. The Global Phablet market has also been witnessing an increased R&D spending. However, high production costs could pose a challenge to the growth of this market.

Global phablet vendors such as Samsung and LG Electronics have already invested a considerable amount of time and money in the R&D of phablets, despite the fact that the market is still in its nascent stage. Once the market matures, increased investments in R&D will not have as high an impact as the investments have now. As phablet



vendors are currently looking at possible ways of addressing the challenges, some of which have been listed in the report, phablets are expected to witness high uptake during the forecast period.

The major growth driver is the increasing adoption of phablets in emerging markets such as China and India that have huge potential for growth. As consumers in the emerging countries in this region cannot afford both a smartphone and a tablet, they opt for phablets. Thus, global phablet vendors are capitalizing on this opportunity to increase their market share.

The major challenge for the market is the high cost of production of Phablets. Increased marketing and R&D spending are two main factors leading to high cost of production.

The key vendor dominating this space is Samsung Electronics Co. Ltd. The other vendors mentioned in this report are Apple Inc., Google Inc., HTC Corp., LG Electronics Inc., and Sony Mobile Communications AB.

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