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Global pico projector market forecast to report revenues of US$10Bn by 2020
Pico Projector Market: Forecasts & Analysis (2013–2020) - a new market research report on 2014-03-24 03:18:04
The total pico projector market is expected to generate revenue of $10.09 billion by 2020 growing at an estimated CAGR of 41.01% from 2012-2020

The Pico projectors are an emerging technology set to revolutionize the global projector market by making projectors portable enough to fit into a person´s pocket. Pico projectors can be in the form of a small handheld device, or in the form of a tiny light-engine added as an accessory to consumer electronics such mobile phones, cameras, laptops, and PDAs. The Pico projectors are portable and handy and therefore can be carried easily everywhere.

In 2012, Americas were the largest geography in terms of market revenue for the Pico projector market. APAC, Europe and ROW are also a promising market, along with China, India, Germany and the Middle East are providing impetus to the growth.

The competitive landscape of the market presents a very interesting picture, where a large number of small players have become a force to reckon with. The market is witnessing a series of new product launch and announcement and partnership across the value chain. Some big announcement by small and big players alike is expected in the coming months. Some of the key players in the Pico projector market include Texas Instruments (U.S.), Syndiant (U.S.), Samsung Electronics Co. Ltd. (South Korea), AAXA technologies Inc. (U.S.), Aiptek International Inc. (Taiwan), Microvision (U.S.), 3M (U.S.), Sony Corporation (Japan) and Optoma Ltd. (U.S.).

Pico projectors are miniature video projectors that can be used in many applications where there is a need for sharing information over the large displays. It can accommodate videos and photos for on-the-go entertainment and also slides and charts for presentations in business or classrooms.They are also known as multimedia display systems. Pico projectors are very small devices and can be easily fitted in the palm of the hand or in a pocket. Pico-projector first came into existence in 2003 but products with this name have recently reached performance levels which have made them attractive to capture the market. Presently majority of Pico projectors can display between 0 and 50 lumens, which might increase up to 300 lumens in the coming years.

The countries such as China, India, UAE and Germany are the major untapped potential markets, where the top players can penetrate in order to capture more market share. Rapid miniaturization of powerful technologies in the past few yearshelped Pico projectors to improve the image brightness. Technologies which are incorporated in Pico projectors are Digital Light Processing (DLP), Liquid Crystal on Silicon (LCoS), Laser Beam Steering (LBS) and holographic laser projection. But Pico projectors are still not considered for deployment in large rooms because of its low brightness. Within the next five years, it is expected that a large proportion of Smartphones to built-in Pico projector and secondly we can see the Pico projector becoming an important platform for augmentation.

Standalone, media player, USB and embedded are the four types of Pico projectors which are currently available in the market. Standalone, media player, USB Pico projectors has a higher demand than embedded projectors as they can be used with multiple gadgets, whereas embedded Pico projector is limited to the device it is embedded in.

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