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Global regional aircraft market: Embraer’s market share reaches 54% between 2001-12
Annual Industry Dossier - Global Regional Aircraft Industry - 2013-2014 - Key Trends, Strategic Insights, Issues & Challenges, SWOT, Force Field Analyis & Strategic Outlook - a new market research report on 2014-04-04 15:23:02
The global market for regional aircraft, traditionally divided across jets & turboprops and dominated as well as marked by the duopoly of Bombardier & Embraer, has seen significant spurt in activity of-late with the growth in demand for larger jets offering more capacity & lower operating costs which has been & is being capitalized upon effectively by Embraer that held a 76% share of the global regional jets deliveries in 2012 with the strategic positioning of its E-Jets portfolio amid a very competitive market landscape which has also led to a significant growth in Embraer´s market share to 54% through 2001-2012.

Bombardier, on the other hand, has indicated towards its intentions clearly with the advent of C-Series Jets towards a shift in focus beyond the upper end of the price & performance spectrum of regional jet segment towards the lower end of the mainstream commercial jets segment with its ageing CRJ as the only mainstream contender against the E-Jets that have significantly eroded Bombardier´s market share over the years and without a new, built from scratch aircraft introduction from the Bombardier stable over near term, Embraer is projected to grow its market share further to 63% through 2013-2015 as against 54% at the end of 2012. Additionally, Embraer´s order intake through the first 7 months of 2013 has surpassed Bombardier by a factor of 2.5 standing at $4.9 billion which is likely to bolster production rate of E-Jets over near term.

The global industry landscape for regional jets is poised for a major transformation with the advent of new players, especially, Sukhoi & Mitsubishi, possessing strong industrial capabilities, in addition, to other advantages emanating from their clean-sheet aircraft designs, competitive pricing & significant know-how of as well as presence across emerging markets while simultaneously facing delays on account of development issues.

Further, Embraer´s move to introduce new E2 Jets to take on Bombardier´s C-series & the latest industry incumbents by revamping its existing E-Jets portfolio is likely to amplify the overall competitive intensity in the industry significantly. Other key demand drivers for the industry, include, the anticipated replacement demand wave likely to originate from the U.S. market over near term, technological innovations, especially, with the geared turbofan engines from P&W delivering enhanced fuel efficiency & a commensurate reduction in operating costs as well as total cost of ownership, uncertainty over oil prices and steady demand originating from emerging markets, especially, China, Russia, India & the Middle East through 2030 with a rapidly growing middle-class segment.

Key challenges for the industry, on the other hand, include a need to enhance overall fuel efficiency through technological developments to counter rising oil price trend and to reduce overall CO2 emissions. Overall, projections by Bombardier indicate towards a cumulative demand for 12,800 new regional jets through 2032 worth $646 billion spearheaded by the 100-149 seats segment that is projected to require 6,900 new aircraft deliveries worth $460 billion, as per latest projections by Bombardier.

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