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Shaving Lotions and Creams: A Global Strategic Business Report

Global shaving lotions market: $7.9 billion industry forecast by 2018

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2014-01-29 08:03:01 - Shaving Lotions and Creams: A Global Strategic Business Report - a new market research report on

Global Shaving Lotions and Creams market is projected to reach US$7.9 billion by 2018, driven by product innovations, rising demand for organic and natural products and expanding consumption in emerging markets.

Growth in the global shaving lotions and creams market is currently riding on product innovations, especially in the developed countries. Shaving gels, creams and foams in new fragrances and with beneficial ingredients like Vitamin E and Aloe Vera are being introduced in the market on a frequent basis. Organic and natural ingredients are becoming increasingly popular in shaving preparations. Established companies are employing natural ingredients to position the products as safer and chemical free. The return of the traditional wet shaving technique, after being gradually encroached by the increase in



popularity of electric shavers, also bodes well for the market.

Rapid growth for shaving lotions and creams is expected in emerging markets of Asia-Pacific and Latin America, driven by increasing population, prospering economies, increasing disposable incomes and growing interest in personal grooming. Favorable demographics represent another important growth driver with people in the age group of 15-64 years presently accounting for 66% of the global population. China and India represent two countries with the largest young population in the world offering significant opportunities for market growth.

The expanding middle class population with its growing spending habits is driving growth in emerging markets. Gillette already enjoys a sizable share in emerging markets worldwide. The company is currently following a localization business strategy in serving these markets. Products are being manufactured locally to minimize shipping costs and distribution expanded to small provisional stores, which constitute an important part of retailing in these countries unlike the big supermarkets in the developed world.

Europe represents the largest market worldwide, followed by the United States. Asia-Pacific is forecast to spearhead growth with the fastest CAGR of 8.8% over the analysis period. Rising awareness over the significance of personal grooming coupled with increasing disposable incomes represent key driving forces for the pre-shave and post-shave products market in the region. Global Industry Analysts ©

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