2014-02-12 04:41:02 - Global Smart TV Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Smart TV market is to grow at a CAGR of 18.2 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased spending on consumer electronic goods. The Global Smart TV market has also been witnessing an increasing number of partnerships among the value chain entities. However, the high cost of smart TVs could pose a challenge to the growth of this market.
The emergence of smart TV has led to the increasing number of collaborations between smart TV vendors and pay TV operators. These partnerships are proving to be mutually beneficial for both parties. Samsung and Microsoft Corp. have the highest number of collaborations worldwide; these two companies accounted for more
than two-thirds of the total number of partnerships for smart TVs worldwide. In terms of geography, Europe has the largest number of such partnerships. As the market penetration for smart TVs increases, this trend is expected to drive the growth of the Global Smart TV market in the future years.
One of the major drivers in this market is the increased spending on consumer electronic goods by consumers. The increased spending by consumers on consumer electronic goods will tend to increase the growth prospects of the market.
One of the key challenges in this market is the high cost of smart TVs. The high cost of smart TVs acts as a hindrance to its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which form a very small part of the target market.
The key vendors dominating this space include LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp. The other vendors mentioned in the report are Apple Inc., Boxee Inc., Haier Group, Onida Electronics Pvt Ltd., Koninklijke Philips N.V., Toshiba Corp., and Videocon Industries Ltd.
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