Advanced Analytics in the Social Gaming Industry 2012 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-05 15:36:03
The Global Social Gaming market is expected to grow at a CAGR of 15.96 percent during the period 2012-2016. Advanced gaming analytics help social gaming companies improve their understanding of game-related data and use this understanding to gain insights into consumer behavior.
These insights also help companies deal with a varied range of areas that have significant potential to enhance gaming success. They also provide companies with a better understanding about why users quit a certain game, and help them find other players that are likely to abandon the game. Using these insights, gaming companies can develop retention strategies before players quit their game, and this in turn optimizes ad-generated interaction and in-game virtual goods sales.
The Advanced Analytics segment shows immense potential to grow, and it is expected to grow rapidly in the near future because of the presence of certain positive trends in the Global Social Gaming market. Both large and small gaming enterprises are experiencing the benefits of using social network platforms.
The major trend in the Advanced Analytics in the Social Gaming industry is the development of in-house analytics solutions. Many large social gaming companies prefer to create their own gaming analytics solutions to gain game-specific actionable insights that can help them rapidly increase player engagement and enhance customer retention. Also, the considerable cost involved in implementing external analytics solutions can prompt companies to set up in-house IT teams to control and manage their analytics functions. This trend is based on the assumption that in-house support enhances cost savings.
The key vendors dominating this space are Kontagent Inc., Flurry Inc., Mixpanel Inc., Claritics Inc., Vertica Systems Inc., and Totango Ltd.
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