Global Spirits Industry: Porterâs Five Forces Analysis - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-30 09:41:01
The Global Spirits Industry in Michael Porter´s Five Forces Analysis uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
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