2014-03-10 19:31:01 - Sports Nutrition Trends and Development - a new market research report on companiesandmarkets.com
Despite the astonishing growth rate of the global sports nutrition market over the review period, the global market for sports foods remains dominated by sports drinks, like PepsiCos Gatorade and Coca-Colas Powerade.
Sports drinks, which generally tout their rehydrating benefits, are overwhelmingly positioned as beverages and sold through mass channels. As such, they fall outside the definitions of standard sports nutrition.
- The obesity epidemic has reached global proportions. Far beyond a first-world problem, many otherwise underdeveloped countries feature staggeringly high obesity rates. Concern over the impact of climbing obesity rates has stoked both consumer and government interest in greater physical fitness.
- Unlike in many consumer goods industries, sales of sports nutrition are not expected to be dominated by emerging markets
in the forecast period. The relative novelty of these products in mass channels, combined with increasing interest in fitness and a relatively relaxed regulatory environment, will help boost mature market sales in the near-to-mid term.
- While sports nutrition was long considered the exclusive domain of hardcore bodybuilders and professional athletes, the category has made significant strides in cleaning up its once off-putting reputation. While dubious products and outlandish claims are still a reality, more muted product presentation, new product development around convenience and food-like formats, better quality control and a concerted push into mass retailers has helped expand the categorys user base substantially.
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