The Mobile & Tablet Advertising Market: 2013 - 2020 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-25 23:45:01
The global tablet advertising market is forecast to grow to a value of around $27 billion by the end of 2020, growing at a CAGR growth rate of 30% between 2013 and 2020. It is also forecast that by 2020 tablet shipments will have hit almost 600 million annually.Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues. Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020
Click for report details: www.companiesandmarkets.com/Market/Information-Technology/Market ..
Browse all Information Technology Market Research Reports www.companiesandmarkets.com/Market/Information-Technology/Market ..
Browse all Information Technology Company Profile Reports www.companiesandmarkets.com/Market/Information-Technology/Compan ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.