Today: May 28, 2016, 3:44 pm

Global tampons market dominated by Energizer Holdings Inc., Johnson & Johnson, Kimberly-Clark Corp., and Procter & Gamble Co.
Global Tampons Market 2014-2018 - a new market research report on 2014-04-30 07:45:01
Emerging countries such as Brazil, Russia, India, and China offer incredible opportunities for vendors providing tampons. These countries have witnessed remarkable economic growth in recent years, which has led to a large section of the population in these countries progressing to the middle-class segment. The middle class can afford to spend on hygiene and sanitary products frequently. The rapid growth rate of tampon sales in many of these emerging markets has motivated vendors to develop better-quality tampons to serve the huge female population in these countries. Hence, the Tampons market in the APAC region is expected to witness the fastest growth rate when compared to the Tampons market in developed economies. Thus, the growing demand from emerging economies is a major trend that is expected to lead to the growth of the Global Tampons market during the forecast period.

One of the major drivers is the increased awareness among women about health and hygiene products. One of the primary reasons for the growing awareness among women is an increase in female employment, enabling them to search and educate themselves about better alternatives to sanitary napkins.

Further, one of the major challenges hindering the growth of the market is the increasing vendor competition. The Global Tampons market is a highly dynamic market with the presence of a number of large vendors. In addition, increasing controversies regarding the negative impacts on health attributed by the use of tampons is also influencing vendors to compete and develop better and more innovative products than their competitors.

The key players operating in the global tampons market include Energizer Holdings Inc., Johnson & Johnson, Kimberly-Clark Corp., and Procter & Gamble Co.

The global tampons market is forecast to grow at a CAGR of 6.10 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increased awareness. The Global Tampons market has also been witnessing the increasing demand from emerging economies. However, the increasing vendor competition could pose a challenge to the growth of this market.

Other vendors operating in the market are First Quality Enterprises Inc., HARTMANN GROUP, Kao Corp., Lil-lets Group Ltd., Millie & More Pty. Ltd., Natracare LLC, Rostam Ltd., Svenska Cellulosa Aktiebolaget, and Uni-Charm Corp.

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