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Global third platform market: 12% CAGR growth forecast between 2012-16
Global Third Platform Market 2012-2016 - a new market research report on 2014-03-26 08:36:04
The Global Third Platform market is to grow at a CAGR of 12.04 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand for cloud services. The market has also been witnessing the introduction of phablets. However, the issues relating to security of cloud services could pose a challenge to the growth of this market.

The introduction of phablets is a major trend being witnessed in the Global Third Platform market. With the advent of HD and high-resolution screens for smartphones, they are now functioning more as an entertainment device. The HD screens of smartphones enable consumers to watch HD movies, videos, and play graphic-rich games. In addition, the growing need to navigate documents, e-mails, and browse the internet using smartphones has led to the manufacture of handsets with larger screen size for better clarity and display. To cater to these evolving needs, smartphone vendors have launched phablets, which are smartphones with a screen size between 5 and 6.9 inches (130-180 mm). Following the success of the Samsung Galaxy Note, other vendors in this market are keen to enter the Global Phablets market.

One of the main drivers is the increasing demand for cloud services. The demand from organizations for cloud services is increasing and it is boosted by the presence of a number of cloud service providers in the market. This also reduces the price of cloud services for consumers, thereby further increasing demand. With cloud software services, end-users are able to pay for an application on a per-use basis, thereby substantially reducing their costs.

One of the main challenges is the concerns about the security of cloud services. These concerns have an impact on the level of trust and confidence that exists between service providers and customers. Enterprises are expected to have stringent security measures in place so that they can abide by industry guidelines and comply with rules and regulations set by governments and other bodies.

The key vendors dominating this market space are Apple Inc., Nokia Inc., and Samsung Electronics Co. Ltd.

Other vendors are Inc., Facebook Inc., IBM Corp., LinkedIn Corp., Microsoft Corp., Inc., Twitter Inc., and YouTube Inc.

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