2014-02-12 04:45:05 - Global Web Content Management Systems Market 2012-2016 - a new market research report on companiesandmarkets.com
The Global Web Content Management Systems market is to grow at a CAGR of 12.87 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing demand from small and medium-sized enterprises. The market has also been witnessing the emergence of SaaS-based web content management systems. However, the lack of control could pose a challenge to the growth of this market.
The emergence of SaaS-based WCM solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, many such organizations are still analyzing the feasibility and relevance of such cloud computing solutions in their IT operations. The SaaS-based model for WCM offers a pay-per-use model, along with
a one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global WCM Systems market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter into the new markets. In addition, web-based solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records more easily. This is leading to an increased adoption of SaaS-based WCM.
One of the major drivers in the market is the effective customer experience management. WCM systems provide the opportunity to store and publish content, and maintain a collaborative environment. Customers read the content published on the websites of organizations to get the latest technology updates. Hence, WCM systems offer a user-friendly experience to customers by pushing targeted content, including email management and campaign management.
One such challenge is the lack of control of edited content that gets published on the web. Thus, organizations that make use of WCM systems should employ a competent editor that will be able to edit out inappropriate content and set a consistent tone throughout the site. Poorly designed WCM systems can disappoint users with poor accessibility and usability.
The key vendors dominating this space include Autonomy Corp. Plc, OpenText Corp., Oracle Corp., SDL plc. The other vendors mentioned in this report are Adobe Systems Inc., Ektron Inc., EMC Corp., IBM Corp., Microsoft Corp., Percussion Software Inc., and Sitecore Inc.
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