2014-04-28 08:22:04 - Global Wine Industry - Porterâs Five Forces Strategy Analysis - a new market research report on companiesandmarkets.com
We analyze the Global Wine Industry in Michael Porter´s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
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