2012-10-12 05:26:51 - Recently published research from MindCommerce, "Google in Mobile and Online Video Advertising: YouTube, Android, and More", is now available at Fast Market Research

Overview:

Mobile commerce is changing the way consumers purchase goods and services online. Video is one of the most successful methods in advertising. It has been used since the introduction of the television. The beauty of video advertising and marketing is that it visualizes what a customer can get from a product. If a customer is searching for eyewear, he/she can see someone wearing glasses on TV or in a video advertising, a purchase decision is much more likely.

This research analyzes how Google is leveraging its YouTube asset for mobile online commerce. We see Google exploiting several unique advantages including portable, smart, ubiquitous platforms, location based services, and more. This report includes SWOT analysis of Google in this market as well

as their video market planning. This research also includes analysis of the global video advertising marketplace 2012 - 2016.


Full Report Details at
- www.fastmr.com/prod/492771_google_in_mobile_and_online_video_adv ..


Target Audience:

* Google and their competitors
* Media companies and portals
* Brands and advertising agencies
* Mobile marketing and advertising companies
* Marketing departments at fortune 1000 companies

Report Table of Contents:

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

2.1 MOBILE COMMERCE & SOCIAL SELLING THROUGH GOOGLE APPLICATIONS

2.1.1 GOOGLE+ AND LOCATION SERVICES

2.2 MOBILE VIDEO ADVERTISING

2.2.1 CASE STUDY: HOW MOBILE VIDEO ADVERTISING CAN INCREASE SALES

2.3 YOUTUBE

2.3.1 YOUTUBE MOBILE VIDEO ADS

2.3.2 CASE STUDY: YOUTUBE VIDEO ADVERTISING WITH MOBILE COMMERCE APPLICATIONS

2.3.3 CASE STUDY: VIDEO ADVERTISING IN MOBILE APPS (HOW TO ATTRACT NEW USERS IN A CROWDED APP STORE?)

3.0 VIDEO ADVERTISING VENDORS SWOT ANALYSIS

3.1 FLURRY

3.1.1 STRENGTHS

3.1.2 WEAKNESS

3.1.3 OPPORTUNITIES

3.1.4 THREATS

3.2 GOOGLE MOBILE VIDEO MARKETING PLANS

4.0 VIDEO ADVERTISING IN MOBILE PHONES IMPACT ON THE M-COMMERCE

4.1.1 VIDEO ADVERTISING IN M-COMMERCE ECOSYSTEM

4.1.2 THE OPERATORS ROLE

4.1.3 HANDSET MANUFACTURERS ROLE

4.1.4 SOFTWARE VENDORS ROLE

4.1.5 CHARGING IN MOBILE TV

4.1.6 SPECTRUM

4.1.7 CONCLUSION

5.0 MOBILE COMMERCE WITH VIDEO ADVERTISING APPS MARKET ANALYSIS

1.1 SMART PHONE MARKET PERFORMANCE

1.2 APPLICATION STORE MARKET PERFORMANCE

1.2.1 HANDANGO MOBILE CONTENT

1.2.2 APPLE APP STORE MOBILE CONTENT

1.2.2.1 MEDIALETS APP STORE AND ANDROID MARKETPLACE ANALYSIS

1.3 INDIVIDUAL APPLICATION PERFORMANCE

1.4 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE

7.5 HOW TABLETS CAN AFFECT THE APPLICATION STORE

7.6 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES

7.7 MOBILE GAMES POTENTIAL EARNING AND MARKETS 2012-2016

7.7.1 SMARTPHONES IN CONTEXT

7.7.2 SMARTPHONES VS. PORTABLE GAME PLAYERS

7.7.3 MOBILE GAMES

6.0 VIDEOS ADVERTISING: GLOBAL MARKET ANALYSIS 2012-2016

6.1 APPLICATION GROWTH

6.1.1 CONTEXT AND LOCATION SENSITIVE APPLICATIONS

6.1.2 PAY POINT SOLUTIONS

1.4.1 SWARM DATA MINING

6.1.3 PREDICTIONS FOR THE NEXT GENERATION

6.1.4 OBSOLESCENCE OF THE WALLET

6.2 MARKET THREATS ANALYSIS

6.3 MARKET OPPORTUNITY: LOCATION COMMERCE AND VIDEO ADVERTISING

7.0 CONCLUSIONS AND RECOMMENDATIONS

About Mind Commerce

The Mind Commerce mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within their areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. View more research from MindCommerce at www.fastmr.com/catalog/publishers.aspx?pubid=1011

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.