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Greece Beer Market Insights 2013

Greece beer market: Industry stabilizes after second bailout secured

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2014-04-22 02:02:03 - Greece Beer Market Insights 2013 - a new market research report on

Following on the new coalition government being able to secure a second bailout for the country, the Greece beer market has stabilized in 2012, supported by consumers finding innovative ways to enjoy an evening out. Unemployment continues to rise, however, but a reduction in primary deficit has shown that budget cuts appear to be working. Tourism remains strong in Greece, supporting a flagging on-premise channel over the tourist season.

The new coalition government has brought a measure of stability to Greece, and consumers are hopeful that this could signal the beginning of recovery for the country. Greeks continue to remain supportive of Greek products in favor of branded products, and a trend of ´suburbanization´ as a night out has become evident.




Brewery has doubled its market share with the winning formula of Fix Hellas and the newly launched Fix Dark. Fix Dark and Blue Island, both of Greek origin, are newly launched in 2012, along with Kaiser Blonde.

The competitive price of draft beer has attracted consumer interest in 2012 as the price per liter suits economical spending habits. Shrinking home budgets lead Greek consumers away from mainstream products, in spite of competitive price promotions from branded products.

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