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Pet Care in the United Kingdom

Growth in the United Kingdom pet care market aided by humanisation of pets

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2014-03-21 14:19:01 - Pet Care in the United Kingdom - a new market research report on

The total pet care market in the UK is expected to grow in value terms in 2013. Humanisation of pets and added-value products, such as added vitamins, as well as higher-margin products, including dog treats, are contributing to this growth. However, much of the value growth will derive from inflation as volumes declined in 2012 and are expected to continue declining in 2013.

The recession in the UK forced consumers to reconsider how much money they spend on their pets, which can be very expensive. This has seen falls in a number of products including premium categories, such as therapeutic foods, and pet dietary supplements, as well as a polarisation of the dog and cat food categories, which witnessed growth in



the economy segments. By the same token, smaller pets are becoming more popular as consumers are opting more for smaller dogs, cats and small mammals/reptiles as opposed to larger dogs. This is due to growing single households and the fact that these pet types are easier to care for and fit better with working owners, as well as costing less money overall.

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