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Guatemala beer market: Growth of 7% registered during 2012
Guatemala Beer Market Insights 2013 - a new market research report on 2014-04-22 02:29:02
The Guatemala beer market grew by almost 7% in 2012, which is the third year of increase in a row, and likely to become a trend as the only declines in volume were seen at the start of the global economic crisis in 2007-8. The growth is likely to be fuelled by a growing and economically stable population.

Guatemala is a very polarized country, with just 5% of the population responsible for the majority of the economic power. As a result of this, certain opposing trends are occurring, such as discount and super-premium being the fastest growing categories, up 14% and 15% respectively.

The market is expected to slow down in terms of growth during 2013. This is mainly due to the effect of an outbreak of roya (coffee fungus) which will affect this important harvest and therefore the purchasing power of the whole economy.

Beer consumption in Guatemala continued with an increase of almost 7% on 2011´s figures. This was mainly due to the good performance of products launched during 2011.

Recently launched brand Cabro is the fastest growing brand, with 91% volume gain over 2012. It has achieved this growth because it was designed to fit the niche of a unique beer, with a more specialized taste.

Even though there were no mergers or acquisitions during 2012, Cervecero Centroamericana) is always looking for new opportunities to extend their business and influence to increase its market share beyond the 90% it already controls.

Even though there were no new packaging types launched during 2012, CCA celebrated 125 years with a limited edition, newly designed label.

Average on-premise prices increased by 35%, driven by the rise in popularity of the more expensive super premium segment. Price was up more than volume, due to the nature of this expensive drinks segment.

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